When it comes to converting interest into completed purchases, checkout matters. A lot. Even the most compelling Offer can fall flat if buyers hit friction at the finish line.
That's where FEVO’s Digital Wallet options come in.
As part of the FEVO Enterprise ecosystem, digital wallets aren’t just a convenient way to pay. They’re a powerful conversion driver and a seamless way for fans to manage tickets from purchase to event day.
Why Digital Wallets Matter
Today's buyers expect speed, flexibility, and familiarity when they’re checking out—especially on mobile. In fact, more than 60% of FEVO transactions happen on mobile devices. If checkout feels slow or clunky, buyers are far more likely to abandon their cart.
FEVO clients see the impact firsthand. By pairing guest checkout with flexible payment options, FEVO converts at 1.25x higher than other primary ticketing platforms.
Digital wallets help make that possible by removing unnecessary steps and meeting buyers where they already are.
Flexible Payment Options Built for Conversion
FEVO integrates with popular digital wallets and payment tools to give buyers multiple ways to complete their purchase quickly and securely, including:
- Apple Pay & Google Pay for fast, one‑tap mobile checkout
- PayPal & Venmo for familiar, trusted payment experiences
- Zip Buy Now, Pay Later (BNPL) to increase purchasing power for higher‑priced inventory
These options reduce the need for manual credit card entry, minimize friction, and support spontaneous purchasing behavior—particularly important for mobile-first buyers.
For premium inventory like suites, group packages, or multi-game Offers, BNPL options through Zip can be especially impactful, allowing buyers to split payments over time without delaying the purchase.
The result? Lower cart abandonment and more completed transactions.
Digital Wallets Beyond Checkout
In FEVO Enterprise, digital wallets do more than process payments. They also act as a primary delivery and management tool for tickets.
Once a purchase is complete, fans can:
- Add tickets directly to their digital wallet from the confirmation email
- Access tickets easily on event day without needing to search inboxes or apps
- Use contactless entry by scanning their wallet pass at the venue
FEVO integrates with major ticketing providers like Ticketmaster, AXS, and Paciolan to ensure a smooth, familiar experience for fans while reducing operational friction for venues.
Built-In Identity Verification for Gated Offers
Digital wallets also play a role in powering exclusive, gated Offers.
Through FEVO’s partnership with ID.me, clients can verify eligibility for specific audiences—such as students, military members, or first responders—directly during checkout. ID.me’s digital wallet infrastructure empowers more than 129 million members with fast, secure and reliable verification.
This allows clients to confidently deliver targeted pricing and Offers without adding complexity to the buyer experience.
Why It Matters for FEVO Clients
FEVO's Digital Wallet options deliver measurable benefits across revenue, security, and operations:
- Incremental revenue: In some campaigns, diverse payment methods—including one‑click wallets and BNPL—can account for up to 22% of total transactions
- Enhanced security: Digital wallets use tokenization, so sensitive card data is never shared directly with the merchant
- Streamlined operations: Mobile wallet ticket delivery reduces the need for physical ticket printing and box office staffing
Together, these benefits help clients sell smarter while creating a smoother experience for fans.
Back to Basics, Built for Modern Buyers
Digital wallets may feel like a simple feature, but their impact is anything but basic.
From higher conversion rates at checkout to seamless ticket access on event day, FEVO’s Digital Wallet options are designed to support how buyers actually purchase—and how clients want to sell.
If you’re looking to reduce friction, increase flexibility, and drive stronger results from your Offers, it might be time to go back to basics.
