FEVO Guide: How to Use Bundles and Add-Ons to Increase Revenue and Elevate the Fan Experience

When it comes to maximizing revenue, tickets are only the beginning. The real opportunity comes from using FEVO Enterprise to layer in Bundles and Add-Ons. These tools help you drive incremental value, move more inventory, and create a seamless buyer journey that keeps fans engaged from start to finish.

Both tools serve different strategic purposes, but together they can turn every Offer into a more profitable and memorable experience.

Bundles and Add-Ons: What They Are and Why The Matter

Bundles

A Bundle groups multiple items into a single Offer. Think of it as an all-in-one experience that might include:

• Tickets paired with merchandise
• Parking included with suite access
• Multiple events packaged into one purchase
• A ticket combined with hard-to-sell inventory

Bundles help you increase your average order value while making the fan experience more convenient. Buyers receive everything they need in a single purchase, which reduces friction and boosts conversions.

Add-Ons

Add-Ons are optional enhancements that buyers can select during checkout. They are ideal for items such as:

• Parking passes
• Food and beverage vouchers
• Exclusive merchandise
• VIP upgrades and tours

Because Add-Ons appear directly in the purchase flow, buyers are more likely to enhance their experience. This increases order value and boosts operational efficiency by allowing fans to pre-purchase everything they will need.

Why FEVO Clients Love Using Bundles and Add-Ons

These tools are revenue drivers. They help you:

• Boost Average Order Value by giving buyers ways to enhance their experience
• Move Inventory by pairing high-demand items with slower-moving ones
• Improve Operational Flow by reducing day-of-event lines and transactions
• Enhance the Fan Journey by creating curated experiences that feel elevated and personalized

And with FEVO Enterprise, setup is fast and flexible. You can create Bundles and Add-Ons in minutes without any development work.

Add-On Creation Options in FEVO Enterprise

There are three ways to create Add-Ons:

1. Manual Entry
2. Open Inventory or Hold Code
3. Import

This gives you freedom to build simple upsells or complex premium experiences depending on your needs. Add-Ons can be added during initial Offer creation or inserted later after the Offer is live.

Examples of What You Can Build

Clients use Bundles and Add-Ons for a wide range of creative use cases, including:

• VIP meet and greets
• Backstage or behind-the-scenes tours
• Premium seating upgrades
• ParkHub-integrated parking
• Holiday merchandise drops
• Food and beverage vouchers for streamlined gameday operations

No matter your goals, FEVO Enterprise gives you a simple and flexible way to deepen engagement and increase revenue with every Offer.

Learn More in the FEVO Academy Training Portal

If you want a deeper look at how these tools work, our April Lunch and Learn webinar covered everything from setup to best practices. Visit the FEVO Academy Training Portal to watch the replay and start building higher converting Offers today.

This is your chance to rethink what a ticket Offer can be and unlock new ways to grow revenue through curated, high value experiences.