FEVOForum Recap: Concept to Execution – Building High-Demand Seasonal Events

Last week, FEVOForum’s November edition tackled a dynamic topic: how to craft high-demand seasonal events that captivate audiences and drive revenue. From concept to execution, our expert panel shared actionable insights, real-world case studies, and upcoming FEVO features that make it all possible. Whether you joined us live or missed out, here’s a recap of the highlights.

Kickoff with Key Updates

Patrick Johnson, FEVO’s VP of Product, introduced exciting updates to our platform, focusing on Social Sharing and Rewards. This feature taps into the power of group influence, enabling clients to:

• Incentivize fans with rewards like ticket credits or merchandise for referring others.
• Use “MyFEVO,” a social profile dashboard that tracks clicks, purchases, and rewards.
• Test innovative rewards structures through client-defined programs, with a beta set for December.

Patrick hinted at expansions planned for early 2025, including tiered rewards (e.g., merchandise, experiences) and enhanced social data insights to help clients identify and engage key influencers.

Seasonal Event Success Stories

The webinar spotlighted successful seasonal campaigns, showing how creativity and FEVO tools come together:

1. ROK Ventures: Leveraging FEVO’s group leaderboards, they’ve turned Halloween events like The Hill Has Eyes into a revenue driver. Rewards like merchandise and discounts incentivized groups to grow organically, creating buzz and boosting ticket sales.
2. Tennessee Titans Sneak Fest: A novel offseason event that bridged sneaker culture and football fandom, selling over 800 tickets and generating $36,000 in revenue.
3. Iowa State Cyclones: In-game merchandise upsells through FEVO showcased the platform’s ability to integrate dynamic options like sizing and color, all within a seamless checkout experience.

These stories underscored a common theme: successful seasonal events don’t just attract attendees; they nurture long-term brand engagement.

No-Cost Keepsakes with i6

FEVO's partnership with I-6 was another highlight. This on-demand printing service allows clients to offer memorabilia—like collectible magnets and tickets—without upfront costs or inventory risk. Post-event sales capture additional revenue, ensuring no opportunity is left on the table.

Building a Seasonal Event in FEVO

A live demonstration showcased the ease of creating seasonal events within FEVO Enterprise:

• Define event details like dates and times.
• Add inventory types and ticket options (e.g., VIP passes, early bird pricing).
• Bundle offerings, add-ons, and promotional messaging for a polished, customer-friendly experience.

What's Next?

FEVO is doubling down on innovations to empower clients in 2024 and beyond. Expect:

• Enhanced tools for personalization and social engagement.
• Improved operational solutions to streamline reward fulfillment.
• More opportunities to gamify the ticketing and rewards experience.

Let's Talk Seasonal Strategy

As we gear up for the holiday season, it’s clear that seasonal events are more than just one-offs—they’re opportunities to capture new audiences and build lasting connections.

Looking to bring your idea to life? Contact our Partner Success team to start crafting your next high-demand event.