How ONE MusicFest Utilized FEVO’s Buy Now, Pay Later to Reach More Fans

The Problem:

ONE MusicFest sought to offer its audience a buy-now-pay-later option for ticket purchases to attract last-minute buyers and increase accessibility. Traditionally, Festivals only allowed layaway payment plans up to 5-6 weeks before the event, cutting off flexible payment to capitalize on late ticket sales potential. The festival wanted to extend this service until the event was sold out, allowing customers to continue purchasing without paying the full ticket cost upfront, even closer to the start of the event.

Additionally, ONE MusicFest needed a solution that was fully integrated into their existing ticketing system, eliminating the need for manual imports, exports, and follow-ups. They also aimed to avoid extra administrative burdens while managing the payment plans. Lastly, they wanted a payment plan solution that could live natively on their website, maintaining seamless branding and functionality while offering multiple ticketing types.

The Solution:

FEVO Enterprise, which integrates directly with ONE MusicFest's primary ticketing system, Front Gate Tickets, provided the perfect solution through its partnership with Zip, offering the desired buy-now-pay-later functionality. Unlike traditional layaway plans that cut off weeks before the event, FEVO’s Zip Pay Later option pays the full ticket price to the festival organizers at the time of purchase while working with the fan directly on their installments. This maximizes the Pay Later window and allows ONE MusicFest to offer Pay Later purchases up to the festival’s start.

Additionally, the FEVO Drawer, integrated natively into the ONE MusicFest website, enabled ONE MusicFest to showcase two clear options: “Buy Tickets” or “Buy Later.” For those choosing the pay-later option, the FEVO Drawer initiates the payment plan checkout without leaving the page, preserving the branding and user experience.

Plus, FEVO’s integration with Front Gate pushes all customer information and order data in real-time, eliminating the need for manual data transfers and takes the onus of managing layaways and following up for payment collections off of the festival organizer.

The Results:

FEVO's solution resulted in a streamlined, automated process that significantly increased ticket sales and conversions:

• Extended Payment Flexibility: The Zip Pay Later option remained available until tickets sold out, enabling more buyers to secure tickets without upfront payments, particularly attracting last-minute buyers.
• Increased Conversion Rates: By offering both traditional and buy-now-pay-later options, the festival saw a significant boost in conversion rates, as more customers were enticed to purchase with the flexible payment plan.
• Streamlined Operations: The integration with Front Gate eliminated manual tasks such as chasing payments or importing/exporting data, while working with real time inventory and data offered the ability to switch between shipped tickets and will-call options with just a few clicks, further streamlining operations, and improving efficiency.
• Boosted Marketing Campaigns: The “Party Now & Pay Later” slogan, used across paid marketing, social media, and email campaigns, resonated with the audience, increasing engagement and driving traffic to the festival’s site.
• Additional Marketing Support: As a bonus, Zip also included ONE MusicFest in their own marketing initiatives, expanding the festival’s reach and providing additional exposure.
• Student Rush Success: In addition to the buy-now-pay-later option, FEVO facilitated a successful student rush campaign with .edu email gating, allowing ONE MusicFest to tap into the student demographic.

Overall, FEVO’s seamless integration with primary partners and 3rd party services combined to offer unparalleled flexibility, and operational efficiency, creating a smooth festival ticketing process, great fan experience, and a noticeable boost in sales.

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