How the Tennessee Titans Leveraged Add-Ons to Boost Ticket Sales and Kids’ Club Memberships

The Problem

The Tennessee Titans have always run successful youth camps, but they knew there was untapped potential, especially when it came to optimizing operations and driving attention and revenue to other departments within the organization. The Titans recognized an opportunity to utilize Youth Camp registrations to cross-promote ticket sales and Kids’ Club memberships. However, they needed a streamlined solution to integrate these opportunities effectively into the registration process.

The Solution

The Titans leveraged FEVO Enterprise to manage camp registrations and introduce strategic add-ons. The Ticket Sales team used FEVO’s add-on feature to offer registrants the opportunity to secure game tickets before the official schedule was released. Seizing the same opportunity, the Marketing department sought to offer Kids Club memberships as another add-on. By incorporating these additional offers, the Titans could cross-promote and increase sales for multiple departments, and FEVO allowed them to integrate these different inventory types into one seamless registration process.

To top it off, FEVO’s customization options allowed the Titans to tailor the registration experience, including personalized questions at the ticket level and customized confirmation emails. This ensured that participants received all the necessary information while making it easy to take advantage of these additional offers.

The Results

• Increased ticket sales: The introduction of ticket sales as an add-on during camp registration is a major yearly success. Since starting, over 1,000 Divisional game tickets have been sold, even without the finalized schedule.
• Increased memberships: The marketing department’s initiative to sell Kids' Club memberships during the camps results in around 20% of their total annual memberships sold.
• Registration enhancement: FEVO Enterprise allowed the Titans to efficiently integrate these add-ons into their existing registration process, ensuring a seamless experience for participants and maximizing revenue across departments.
• Operational upgrade: QR ticket scanning further enhanced the process by streamlining onsite operations and reducing chargebacks, as the Titans could accurately confirm and track attendance.

The Conclusion

For organizations running or considering running camps or off-season activities, the Tennessee Titans’ experience highlights the importance of working cross-functionally to include strategic add-ons to boost initiatives for multiple departments. By leveraging FEVO Enterprise, the Titans transformed their successful youth camps into a powerful revenue-generating engine for ticket sales and Kid’s club memberships. This is an excellent example of how organizations can maximize the potential of their events by enhancing participant engagement with integrated add-ons.