How Worlds Away Music Fest Partnered with FEVO & i6 to Launch Commemorative Merchandise

The Problem

As an inaugural event, Worlds Away Music Fest wanted to offer attendees memorable keepsakes while generating incremental revenue. However, with no historical sales data, they faced uncertainty around how much merchandise to order. They sought to avoid the financial risk of purchasing large quantities of inventory upfront while offering their buyers popular items to increase their festival experience.

Additionally, Worlds Away wanted an easy way to bundle merchandise offerings with ticket sales—and enhance the purchasing experience with eye-catching photos and videos on their Offer page.

The Solution

To address these challenges, Worlds Away partnered with FEVO. FEVO’s built-in partnership with i6 enabled the festival to offer merchandise without the upfront inventory cost, only paying for what was sold.

To begin, i6 provided a sample box of potential items, such as wristbands, drink tokens, and posters. After reviewing, Worlds Away selected three essential items: a 3D Magnet, a Sticker Pack, and Collectible Tickets. i6 then handled all aspects of design and production, ensuring alignment with the festival’s brand guide. In parallel, FEVO created a dedicated Offer link for the merchandise—making it available for purchase before, during, and after the festival as add-ons with tickets and as standalone items. FEVO enhanced the Offer pages by incorporating digital assets like GIFs, videos, and multiple images, providing a more engaging experience for buyers.

Additionally, extra merchandise was purchased for on-site sales, and i6 was able to provide lanyards and back-of-house credentials, providing a one-stop shop option for their last-minute needs.

The Results

The partnership between Worlds Away, FEVO, and i6 led to impressive outcomes:

• Increased incremental revenue from merchandise sales without the risk of over-purchasing inventory plus $0 upfront cost to the festival.
• Attendees were able to purchase memorable keepsakes that celebrated the inaugural event.
• The ability to offer merchandise bundles and add-ons during ticket sales drove additional sales.
• Worlds Away maximized its sales window by promoting the merchandise before, during, and after the festival, with merchandise-only Offer links sent to all buyers post-festival.
• Streamlined processes for event-related printing, including VIP lanyards and credentials, thanks to i6’s support.
• Worlds Away 2025 plans to offer future bundles with i6 items and promote its merchandise earlier in the sales cycle, aligning merchandise with the on sale.

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