Ashley Foster, Director of Ticketing for C3 Presents, on what we at FEVO call "organic amplification." When your biggest fans are empowered to become ambassadors of your brand, not only is it powerful, but it's natural and authentic, allowing your brand to live organically as it reaches new customers.
“Having individual marketers working for you - friends telling their friends - about the event; [we’re] reaching customers we wouldn’t normally reach.”
– Ashley Foster, C3 Presents
